Selvajaria Records
2026 · E-commerce website · Client delivery
Replacing fragmented publishing workflows with a controlled digital platform for a label and distro.
Integrated platform with dedicated admin panel, CRM pipeline, and subscription engine. Product CRUD, hero curation, distro mirroring with overrides, manual orders, and asset uploads without exposing write tokens on the client. Secure flows monitored via Sentry.
Delivered
CMS architecture, storefront, content modelling, server-side Sanity adapters, deployment pipeline, instrumentation, and handover. One source of truth for releases and distro listings.
Problem
Publish nights meant double-entry catalog work, broken storefront updates, and leads that vanished before anyone followed up.
Replace the fragile stack with one secure admin surface, server-side commerce, and a lightweight CRM so catalog, checkout, and lead capture share a single source of truth.
Intervention
Native admin panel on Sanity Studio with server-side adapters behind origin-restricted endpoints. Stripe payment intents created and confirmed exclusively via Netlify Functions. Lightweight autonomous CRM for email-list segmentation without intermediaries.
Constraints
- Rebuild infrastructure from scratch while preserving brand identity and historical catalog
- Keep Sanity Studio as the single source of truth with no write tokens exposed in the browser
- Preserve custom ordering, main-screen curation, and stable upload flows
- Isolate payment processing on the server with no Stripe secret keys on the client
- Native subscriber capture to reduce dependence on external CRM SaaS
Result
Publishing runs from one catalog: release CRUD, distro mirroring, hero curation, and asset uploads without write tokens in the browser.
Legacy replacement succeeds when secure content isolation, transactional integrity, data retention, and operational simplicity are treated as core pillars from day one.
Screen breakdown
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Tell us who you are and what you need in a few lines. We reply with whether Iron Signal Works is the right fit and what a sensible first step looks like. Ranges and terms sit in pricing & terms.